SUBVERSE | Concept document




This is the initial draft of an original game concept.
Scroll down for images.






Project overview


Turning fun into a force for change.



CONCEPT: Cause-play (harnessing games to address real-world issues)

This is an ethical, independent, not-for-profit project, to "gamify" the process of charity donation and minimise financial wastage. In the game world, players can vote or fight for worthy causes. In the real world, the causes benefit! Players have custom mini-subs and can fight for causes in the arena.

Of course, this could be robots, monsters, or any other kind of combat. But we love those mini-subs!

The app is free to download. Players may then subscribe and forget it. That's a rolling donation to good causes. Or players can engage with the app to influence where the money goes.


Together, players can direct funds to innovations
and projects which may benefit the world.



PLAN: ethics and intent

Make a fun, appealing game, with a message and a purpose (game details below). The game is a vehicle for raising awareness of humanitarian and ecological causes and generating revenue for them. Players ultimately subscribe (the donation) and may vote for causes from a range of suggestions. The top causes receive donations (portion of subscription revenue, based on number of votes). Suggestions will change periodically, to highlight different worthy projects.

For example, projects to repair the ocean and rainforests, or to improve conditions in impoverished areas. At its core, this is a platform to highlight issues and fund possible solutions, in a fresh way. Part of our role, as game caretakers, is to seek out projects which deserve the support and suggest them to voters. Our society is distracted, so we want to give people a positive and engaging experience, while restoring faith in the word "charity".


Donating is as easy as child's play
and it only costs pocket money.



LAUNCHING: funding the proof-of-concept

We'll seek an initial investment, to launch the first public version of the game. Then we'll use player feedback to refine the game before we start scaling up. This is our "little acorn" approach. Although we have grand ambitions, we need to start small and grow. We want our players to have an influence on the project, right from the start and at every step of the journey! Empowering players is fundamental to the project.


Essentially, this is a game about voting...
in the arena!



GAME OVERVIEW: the fun part

Everything will be presented through the medium of an original online social game, aimed at casual players with smartphones. Also suitable for more dedicated gamers. The game will be free to play but limited. Subscribers unlock extra perks like decorations and a combat arena. In addition, their money is going towards good causes. It's a donation.

Each player has an avatar and a home.

The game is set in the future, after eco disaster has flooded the world and most people live in survival mini-subs. Each player has a sub as their home base. It can be named, customised and shared. There will be sub-based mini-games and activities, with an ecological theme.


The world has flooded. Many of us live in survival subs.


PEACE MODE: A bit like Nintendo's Animal Crossing, at sea.

Peaceful players can engage in voting, sharing, decorating, collecting and non-violent activities.

WAR MODE: A bit like Robot Wars with submarines.

Or players can visit the arena and fight for their chosen cause, earning it extra votes!
There will be a variety of weapons, armour and mini-sub customisation options.
There will be global leaderboards and tournaments, with status and in-game rewards as prizes.

The game will reward player engagement and recruitment of new players.

(e.g. A free player could sign up xx new players and receive subscription privileges for 1 month.)
In this case, sharing is a good thing and should be encouraged! It's all about the causes.


Here's a fun, easy way to help!



RESPONSIBLE PLAY: sharing is caring

Using a game to fund worthwhile projects is engaging and more cost effective than charities using TV advertising, paper marketing by mail or paying for street collectors. This is a modern way of gathering a diverse audience, in a medium they connect with. Obviously, the game must be of a sufficiently high standard.

A simple game can effect real change, although few even attempt to. Players can enjoy the game in its own right and at the same time, know they're doing something good in the real world. Every player matters!


All income (after legitimate costs*) will be donated. Period.

*Naturally we'll need to pay for servers, development and maintenance costs, various fees and a fair living wage for any necessary staff. Everyone needs to eat and will be working hard. There will be no shares and no bonuses. We'll do our best to minimise overheads wherever practical, maximising the amount given to worthy causes. We'll declare what your money is spent on publicly via our website.








The rough models below eventually transformed into the current project.
They do NOT represent the style or quality of the proposed game!


Basic idea of life in subs


'Toxic Sea' prototype, on Linux. (2016)


'Subversives' prototype, on Android. (2017)


Early concept doodle.


Customise your sub


Subscription bonus


  • We believe in transparency where it doesn't jeopardise security or personal privacy.
  • This project will be subject to independent scrutiny and the results made public.
  • It is our policy to minimise wastage and respect people's valuable donations.
  • As an independent project, we answer to our consciences, our players and any relevant laws.
  • We will never sell or share our players' private personal data.
  • The ends do not justify the means. Exactly the opposite.