Here's a simple way to address the climate catastrophe...
Make it fun and rewarding to help!
Motivate and incentivise humanity towards sustainable living, via an app and a collaborative partnership scheme. Focus on wellbeing, positivity and engagement.
It's worth noting that Facebook alone can influence a third of humanity. For them, such a project would be effortless and they could certainly use the good PR. Persuading them to engage with the climate movement, as part of their much-touted "Social Good" policy, would create enormous traction. Governments and companies must collaborate to tackle the climate crisis and this concept suggests an ethical and achievable way to get the ball rolling.